Recently I have been hearing a lot of discussions about the “value” of Facebook likes, Real vs. Fake. As always, almost all of what I hear is wrong so I decided to do this post to set things straight. Let me first start with explaining the difference between a “real” like and a “fake” like. A what are known as “real” like is a like that is earned the “right” way… meaning that the like was completed by a real individual who found real value in your site or post or page or whatever and decided to give you kudos by “liking” it…
Now onto the “fake” like; the fake like is really a like that is generated in whatever way besides the things i described above. There are a multitudes of various methods for getting an imitation like, way too many with this post, but here are a few:
1. Purchase like packages on microjob sites like Fiverr.com; you can get a few hundred to some few thousand. These likes are more often than not generated using a bot (automated software program) that games Facebook security and erroneously adds dozens to thousands of likes over days or even weeks. The positive to this particular method is that it is cheap… the negative is the fact bots can be often be detected by Facebook security which can lead for your Facebook page being closed down. Recently Facebook announced it’s intends to ramp up detection, you can read a great article about this here.
2. Purchase likes coming from a microworker site. This process involves buying “credits” or “tokens” on sites like Welikehits.com. These internet websites permit you to setup an account with your Facebook profile and then other people get credits by liking your page or sharing,etc. You spend between $5-$100 to get credits that you then “spend” when someone likes your page; you can buy several thousand credits for $10-$25 normally. The advantage of these sites is the fact real people with real accounts are liking your page, no automated script or bot… the negative is that the way these likes come your way is via a gateway page using a set ip address… meaning that it is very easy for Facebook to inform that these were bought, and so not count them.
Below are a few of some great benefits of fake likes:
1. Access to Facebook Analytics. Facebook only enables you to the access the analytics part of your control panel AFTER you reach 30 likes. By getting fake likes, you can access your data more quickly.
2. Access to Facebook vanity URL. Facebook allows you to possess a vanity URL only after you have 25 likes… the vanity URL is vital from the beginning, it enables you to have facebook/yourkeyword again, fake likes gives you access to this feature very quickly.
3. Nobody would like to like a page which includes zero likes… psychologically individuals are FAR more likely to click that like button if there are already several hundred or several thousand likes.
4. SEO value. Social signals are VERY important to SEO right now… some say as much as 1/3 of the puzzle… no matter what the amount actually is, should you SEO you KNOW that things like followers,likes, etc play an important role in gfhisr your keywords on Google. In case you are not able to generate these social signals the “right” way, having the fake ones is superior to nothing.