Social Networking, and Facebook specifically, has changed how you can advertise your business, access new business and engage with customers. Actually, a Facebook Page for your business is an excellent way to increase understanding of your business and connect with your clients and initiate conversations and make relationships.
But what happens if your Facebook business page doesn’t have many ‘likes’ despite promoting it to all your mates?
There are two options yet most business people are aware of only one.
Your first option is to spend your TIME into Facebook by posting on the Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts and your friends ‘Wall’. You are able to ‘tag’ other business’s Pages in addition to a host of other time-consuming activities to boost your number of ‘likers’.
Social Media is actually TIME vs MONEY. Should you only have time then you’ll need to spend the 5 approximately hours each week doing all of the above activities and hope it brings about an increase in your variety of Likers (aka ‘Fans’) on the Facebook Page.
In case you have MONEY but little time then you’ll love this particular article as we’ll be discussing the significance of running Facebook PPC (Pay Per Click) ads to promote your Facebook Page to boost your quantity of Likers.
The good thing of Facebook Ads is that you simply only get charged when someone actually ‘clicks’ on the ad. You place the ad on Facebook at no cost and merely when someone clicks your ad are you gonna be charged. The amount you pay ‘per click’ is based on numerous factors including how specific your ad targets a particular demographic and also the category your Facebook Page is listed within (e.g. ‘Local Business’).
It is possible to set a day-to-day budget of less than five dollars to ensure you limit your spend on advertising to fit your budget.
Exactly what are Facebook Ads? You’ve without doubt seen those ads running on the side of varied Facebook pages, asking you to ‘like’ a particular product or site, and telling you what number of your friends like exactly the same thing. They are Facebook ads plus they are the key to promoting your small business and encouraging more and more people to like your page. Facebook ads permit you to promote your business to more and more people than before and additionally, you can set your very own budget and timeframe to create the ads meet your needs.
Why would you use Facebook Ads? One of the most popular advantages of choosing Facebook ads in your social network marketing is that you can to market your small business to some large group of people for considerably less than you would probably if you decide to launch a campaign through another form of media including print, radio or TV. Cheaper than $100 you could make an advert campaign that specifically targets the country, city, gender and age group of your target audience. Your ads could be set to perform as long as you want and also have the possibility to reach hundreds of thousands of individuals.
How can it meet your needs? Like all marketing campaigns, you need to have a plan before beginning. Facebook ads serve two primary purposes in terms of promoting your Facebook Page.
1. Build your number of ‘Likers’
2. Promote a specific product/service or offer to produce leads and sales.
In this post we’re mainly concerned with building your quantity of ‘likers’.
One of the finest features of a Facebook ad is definitely the control you might have over it. It is possible to set the parameters to focus on your prospects and clients and will also set your ad to concentrate on friends of fans, existing fans or individuals who aren’t already fans of the Page. Based on the nature of your campaign will determine which of these settings you’ll select during the setup from the ad itself.
Using Facebook ads to target a whole new marketplace is a terrific way to test the waters, especially if you are looking to get rid of right into a new market. Setting your ad for any new city, region, state or country and tracking the amount of ‘likes’ you get loiinv with other valuable statistics may help you determine whether your campaign works well based upon your initial plan.
Like other types of marketing, Facebook has got the possibility to improve your business and reach customers directly and affordably. Given the ability of social network marketing to market your company while keeping you in touch with your prospects and clients, it seems sensible to utilise it as much as possible. If you are looking to market your company and increase the quantity of ‘likes’ on your business’ Facebook page, then this Facebook ad campaign may be the answer for you personally.